Every hour, 3 Belgians die from cardiovascular disease.

Physical exercise is essential to keep our hearts healthy. That doesn't mean you have to spend whole days at the gym... According to the WHO, just 150 to 300 minutes of moderate activity a week is sufficient for adults, and 60 minutes per day for children and teenagers.

What's more, by simply exercising for 30 minutes every day (even non-intensive exercise), you already reduce your risk of heart disease by 50% (say whut?!).

To make it manageable for everyone, we decided not to call it '150 minutes of moderate physical exercise'. We went for 30 minutes of physical activity a day. Because let's face it, that's easily to get by. Right? 

By making small adjustments to your daily routine, you can quickly reach 30 minutes a day. Take the stairs instead of the elevator, cycle to work and leave the car at home, walk around when you call, go for a walk with your mom to catch up instead of calling them. Every move counts! 

To roll out the campaign, we created a video that highlighted 3 certain 'life hacks' to move more. This was shown on the website and in a social media campaign on Snapchat, TikTok and Meta. For the offline campaign we created posters, an exercise bingo & flyers that were hung in hospitals, general practices and pharmacists across Belgium.

To give the campaign extra power and spread the word, we didn't start working with influencers. Or at least not the one we all spontaneously think of. We use real ambassadors of the BCL. Heart patients, League employees and those who care about the league. 

And we think that is the real strength of the campaign!