That's AsterX drinks. With years of experience in the sector and now more than 4 locations in Antwerp, they are the ideal base for your party. Whether you are looking for a crate of beer, different wines, soft drinks or a gift basket? There is only 1 address!
AsterX has been in the beverage industry for 10 years now. They know their customers inside and out and have learned the tricks of the trade on the job. 2024 was all about a new wind and new goals. One of those goals is to attract a new, younger generation that is less likely to go to the beverage trade.
This provided us with the ideal starting point to take a closer look at AsterX's marketing.
As always, we start with an extensive analysis. The starting point? Where are we today? What is there and what is not? What works and what does not work? Who do we reach and who do we not yet reach?
With the ambition to continue growing, it is not only important to reflect on the current situation. It is also important to look ahead in this first phase. Where do we want to go? Where do we want to be in 5 years, in 10 years? Who do we want to be as a company and what story do we want to tell?
By seeking (and finding) answers to these questions, you will gain a deep understanding of your business and develop an ideal starting point for formulating a strategy.
The starting point of the strategy is the formulation of a mission and a vision. The mission is immediately expressed in the new baseline: “Your moment of happiness in the (s)taste”. The idea behind this is that a pint with friends or a glass of wine with your parents on Sunday is more than that. It is a memory, a moment of happiness that is in the making. After formulating the mission & vision, the ideal customers were also formulated.
This was followed by a marketing plan for Q3 & Q4 of 2024, but also a complete plan for 2025. With an eye for both the offline and online experience.
We wanted to maintain the authentic character of AsterX and focus on years of experience and quality products. That is why the concept of the new one is a hip nod to vintage advertisements of beverage brands. Focused on accessible, homely memories that appeal to both young and old. The artisanal high-end concept makes way for qualitative accessibility. Handwritten poems, vintage use of color, at a glance you can taste the flavor of the past.
A new, simple logo that is timeless and can evolve over time with a more modern/hip branding. The new logo is quite bold, which once again marks the established value. And the retro character is a nod to the company that has existed for a long time. All this was continued in a completely new branding.
