How do you translate a dream into the right branding?

'Zuzanna had a dream…'. And she was looking for the right partner to sharpen her story and translate it into the right look & feel. After a thorough analysis of her story, we started developing the branding.

Jill De Ranter

CHIEF MARCO

How can I distinguish myself?

As a psychologist, Zuzanna has long been fascinated by the 'mind' and through her experience as a recruitment and strategic wellbeing consultant, she knows what it is to analyse and coach people. That was what she really wanted to do: help people to be the best versions of themselves. 

The biggest challenge? Being (and remaining) distinctive in a world that already has many coaches. But that was precisely where Zuzanna's strength lay. Because as a psychologist with a heart for wellbeing and a critical view, she really dares to hold a mirror up to you. 

“What I especially appreciated was their openness to my feedback. They listened carefully to my ideas and at the same time provided valuable advice to guide me in clarifying my thoughts and how to best convey my message to the customer.” - Zuzanna Van de Wouwer

Our approach

In each project we work in 3 phases. And this was our approach.

Analysis

Together we delved into Zuzanna's story and looked for her core values, her ideal target group and, above all, how we could reach them. We examined the current market offerings and looked at how she could stand out in her own way.

Strategy

Once the current situation was clear, we started with our strategy. Step 1? Convince Zuzanna that the original name 'I.Flow' did not fit her mission. That's why we suggested some alternatives: and Mindshape was born! After all, you are the architect of your own life. And that is exactly what Zuzanna does: she gives you the tools to get started with your own mind.

Implementation

Time to start the creative process: the translation into the right branding. As always, we proposed 2 completely different concepts to Zuzanna. Once the branding had been finalized, we continued with the development of her website. That way, Mindshape was ready to get started!

“Flexibility was also a huge asset. My own chaotic schedule and last-minute changes were handled with a smile, which significantly reduced my stress levels.” - Zuzanna Van de Wouwer

The result?

A flying start in Belgium and Portugal! It was heartwarming to see how we helped Zuzanna take the leap. Very nice to see how proud she is of her brand! If you feel the need for a retreat or coaching, be sure to check it out mindshape.eu! Be sure to let us know what you think of her branding ;-)!