When two companies merge, it is always a challenge to look for a new identity of the emerging company. This was also the case when the Chinese company 'Wallaby Medical' and the American company 'Phenox' merged into 'WallabyPhenox' in 2022. They did this because they wanted to join forces in the same mission: save as many lives affected by strokes as possible.
WallabyPhenox – no, we were not allowed to change the name ;-)! – designs, manufactures and supplies neurovascular products of the highest quality. They work according to very strict, imposed medical rules and operate worldwide. Since they merged, they already used the baseline 'Stronger together' internally. We also included this in the development of their branding.
The challenge? A visual concept that reflects WallabyPhenox's modern, innovative way of working. And that's precisely why we went looking for a concept that invites us to reflect the neuroviscular circulation of the products and exudes the fluidity of our arteries.
The soft, liquid shape of the logo is a nod to our nervous system and the shape of the stents sold by WallabyPhenox.
The color palette was – of course – not chosen randomly. We looked for a fusion of the colors of Wallaby Medical and Phenox. Both companies used some type of blue in their previous branding. We combined those two colors into 'Horizon Blue', the main color in WallabyPhenox's branding! The color palette was further supplemented with 'Teal Blue' and 'Chrome'. In addition, each product line also received a separate accent color. This way, this could be clearly incorporated into the packaging and communications surrounding the 3 different products.
