The vision behind Aume
The vision has not changed since the beginning, but it has been expanded. Caring for women should be central in every phase of life. Aume wants to put the journey to motherhood on the map, strong and connected.
It was important for MARCO to understand this vision well and translate it into a branding that radiates warmth and involvement, and that truly suits who Aume is.
Together we really participate in the story
From the beginning, MARCO jumped on the bandwagon and fully immersed himself in Aume's story. As Nadine and Joyce describe it, MARCO was able to translate very well what they felt themselves, which made the branding exactly what suited them.
“We were always on the same wavelength and only needed half a word for adjustments or corrections.”
The collaboration went very smoothly due to the short lines and clear communication. Aume indicates that our team consists of very committed people who carry their mission and vision.
“The MARCO team is professional and cooperative, but above all genuinely involved. They do that deep dive to be part of our story and listen sincerely. It is that combination of openness, goodwill and pulling together that makes the collaboration so valuable.”
When it started to live
For Aume, their story only really became tangible when their branding took shape. The moment the logo was there, the colors and the font were presented, that was the turning point. “Suddenly everything started to come alive,” Joyce said.
From that point on, everything fell into place. What had been mostly a feeling and vision, now took on a visual form that completely matched who they were.
Aume's proud moments
During our collaboration there were many moments that Aume looks back on with pride.
The moment the facade letters were placed, the publication in the newspaper, both online and printed, and of course the warm welcome at the winter market where many people came together. Also getting the very first appointment was a real milestone that made the work visible.
But also the small moments of joy, such as having lunch with the team or receiving the key… were proud moments for Aume.
All these great successes confirm that the course is right. For Aume this means that they can continue to build on their mission and story with confidence.
A big thank you to Nadine and Joyce for their openness and trust. We are proud of the story we were able to tell together with Aume.
