A people-oriented vision since day one
Ever since Leo Stevens was founded, the company has been about more than just numbers, it's about the person behind the assets. That vision is still very much alive, even after more than 75 years: providing financial peace of mind to wealthy familiesIn a world where financial services are becoming increasingly standardized, Leo Stevens consciously opts for a different approach: tailor-made, personal and with an eye for the story of each customer.
Margot looks back with pride on a turning point: “When I became a board member in 2018, the company doubled in staff. I was able to help build the structure, rejuvenation and positioning for the next generations.”
The challenge
Before our collaboration, marketing was rather ad hoc. There was no clear structure, nor planning around content and events. Although the team had a good sense of what their target group needed, they lacked practical execution and expertise.
Enter MARCO: for more than 3 years we have been supporting Leo Stevens in everything related to marketing: from developing a new website to a well-thought-out content plan, from event organization to the design of printed matter such as their brochure.
“From day one there was a click. MARCO was the right partner at the right time.”
A partnership built on trust
What does Margot value most about our collaboration? The open communication and the trust that we are working together towards the same goal: “You can say anything, and that creates an open, professional but also friendly atmosphere. We complement each other.”
Together we developed a clear marketing framework and it has proven its value: “There is much more than we initially thought. Structure works, and we are now really thinking in terms of the customer.”
The results speak for themselves: the team grew to 45 employees thanks to strong employer branding. The right target group was reached: not only 50-plussers but also the 'next generation'. “The growth of our team and the number of families we reach is partly due to the impact of marketing.”
The vision of the future
The future? Margot sees it bright with MARCO at their side. “You are not an outsourced service, but a strategic partner. You are our go-to for everything related to marketing. The foundation has been laid, now we continue to grow together.”
“You are the ideal partner for growing SMEs”, it sounds convincing. “You provide structure, are flexible and dynamic, take ownership and really contribute to growth.” And the best compliment? “Your MARCO DNA is palpable in everything you do. You are an example of how you extend your branding and identity.”
Thank you Margot and the team at Leo Stevens for the trust, the warm collaboration and the shared drive to keep growing. On to the next milestones together
