SENSE X MARCO: A successful collaboration highlighted

SENSE, an innovative audiovisual company, wanted to improve their visibility and strategic positioning. In collaboration with MARCO, they created a strong marketing strategy. Founder Koen Van Dooren shares his experiences.

Julie Pas

PROJECT MARCO

SENSE's vision

When SENSE was founded in 2006, the mission was clear: to provide reliable and innovative audiovisual solutions that focus on evoking emotions.

Over the years, the company has continued to evolve with milestones such as moving to larger locations and expanding the team. The original vision? It has always remained the same.

The collaboration with MARCO

Before collaborating with MARCO, SENSE faced several major marketing challenges:

  • The right target group reaching was a challenge
  • The website was not up to date and did not reflect what they stand for
  • The social media channels were not optimally utilized

“We were looking for a way to position ourselves more strategically and increase our visibility.” – Koen Van Dooren

MARCO offered the right strategy and completely relieved SENSE in these areas. Thanks to the collaboration, SENSE learned the importance of structural marketing. Where marketing was not a priority before, a consistent approach turned out to make a big difference.

“We have realized how important attractive and recognizable branding is, both internally and externally. MARCO has helped us to take our visibility and professionalism to a higher level.”

THE IMPACT IN FIGURES

Since partnering with MARCO, SENSE has seen significant improvements:

  • Social media engagement (organic) increased by almost 3% over the past 10 months,
  • Website traffic increased by 243,3%,*
  • More targeted leads thanks to a clear target group strategy.

*this gives a slightly distorted picture as there were hardly any figures available from the previous website.

The vision of the future

Looking ahead, MARCO will remain a strategic partner of SENSE, both for content marketing and for further growth.

“MARCO is fresh, dynamic and innovative. The strategic exercises are useful and ensure that we make the right choices. MARCO is proactive, fast and offers valuable feedback. That makes them a strong partner.”

We look forward to the next steps in this inspiring collaboration!

Want to know more about SENSE? Check out here the result of our journey together. Or take a look at their website.